HubSpot is one of the most widely used CRM and marketing automation platforms for businesses serious about tracking and managing their leads. Craft CMS is a flexible, well-structured platform suited to business websites with meaningful content requirements. Connecting the two means your website stops operating as a separate system and starts contributing directly to your sales and marketing process.
At its simplest, a Craft CMS and HubSpot integration means that when someone completes a form on your website, that contact is automatically created or updated in HubSpot, tagged with the appropriate properties, and can trigger whatever automation workflow you have set up. That might be a follow-up email sequence, an alert to a sales team member, or a lead scoring update. The form submission stops being something that arrives in an inbox and becomes something that enters a managed process.
HubSpot's tracking script can be installed on a Craft CMS site to capture page visit data, identify which HubSpot contacts are returning visitors, and feed that information into HubSpot's contact timeline. For businesses using HubSpot for sales as well as marketing, this means a sales team member can see that a contact has visited the pricing page three times in a week before making a call, which is genuinely useful context that changes the quality of the conversation.
For businesses with more complex requirements, HubSpot's custom objects API allows data stored in Craft CMS to be synchronised with HubSpot in a structured way. Products, services, account details, or any other structured data that both systems need to share can be kept in sync without manual intervention. This is more involved to build but pays off for businesses where both systems hold important data.
A Craft CMS and HubSpot integration is straightforward to scope if your requirements are clear. The questions worth working through first are: what data do you need to pass to HubSpot, in which direction, and how often? What forms or events on the site should trigger HubSpot actions? And what does HubSpot need to do with what it receives? Starting with clear answers to these questions produces a tighter brief and a more predictable cost.
If you are considering a Craft CMS and HubSpot integration, get in touch with Karl to scope out what it would involve.
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Most clients come to us when their site has started to feel like a risk rather than an asset. Whether the agency relationship has ended, an upgrade has been delayed, or the site has simply grown beyond what it can handle, a conversation costs nothing.
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Expression 37 works with a small number of clients at any one time. These are some of them.
Karl founded Expression 37 in 2007 and has worked exclusively with ExpressionEngine and Craft CMS ever since. He does not take on work in other platforms and does not hand work to other developers. Expression 37 is deliberately small, because the kind of support that matters to clients with business-critical sites is specific to their site, not something that scales in the conventional sense. If you work with Expression 37, you work with Karl.
Find out how we workWe were looking for a new ExpressionEngine developer to take over the development of our current SHN website, and Karl came highly recommended from one of our design agency contacts. The service we get from Karl is of a very high standard, and we a really pleased with the results that he constantly produces. Karl has proved to be an excellent web developer partner so far, and we highly recommend his services.
Tim Pogson
Scotland Housing Network