Define Creative
Client: Define Creative
Website URL:
https://define-creative.com/
Define Creative is an independent branding and graphic design agency with over 25 years of expertise in transforming brands through high-impact Packaging, Point of Sale, and Corporate Literature for the retail industry. Known for a seamless blend of strategy, creativity, and production, Define Creative helps clients unlock their brand’s full potential. With a team of fresh-thinking creatives and client service specialists, they deliver tailored design solutions—from Brand Strategy and Identity Development to POS Production and Corporate Literature—through an efficient and finely tuned production process.
Karl @ Expression 37 collaborated with Define Creative to build a custom ExpressionEngine website from the ground up, transforming provided PSD layouts into a fully functional, engaging online experience. This project included:
- Custom Design Implementation: Translated PSD layouts into a pixel-perfect, fully responsive website, ensuring consistent design integrity across all devices.
- HTML/CSS Development: Hand-coded bespoke HTML and CSS to bring the designs to life with high precision, prioritizing clean code and maintainability.
- ExpressionEngine Integration: Leveraged ExpressionEngine CMS for flexible content management, allowing Define Creative to update and maintain content with ease.
- User Experience Optimization: Focused on intuitive navigation and layout to enhance visitor engagement and satisfaction.
- Performance Tuning: Ensured efficient load times and optimized images and assets to deliver a smooth user experience.
Through my collaboration with Define Creative, I aimed to create an exceptional online presence that reflects their commitment to innovative branding solutions.
Working with Karl on our ExpressionEngine website was an absolute game-changer for Define Creative. His expertise in translating our PSD layouts into a fully functional and visually stunning website was impressive. The meticulous attention to detail in custom HTML and CSS coding ensured that our brand identity was perfectly captured and maintained across all devices. The integration of ExpressionEngine has made managing our content effortless, and the user experience improvements have significantly enhanced visitor engagement. [Your Name]’s commitment to performance optimization has resulted in a smooth and efficient site that reflects our dedication to innovative design solutions. We couldn’t be happier with the final product and look forward to future collaborations!

Sarah Whitehead ~ Founder and Managing Director at Define Creative Design Ltd.
Define Creative